Titans Unveil a Fresh New Brand

After nearly a decade in Academic Blue and white inspired by Duke University, the KW Titans are rolling out new colours and an updated vibe for the 2025-2026 Season.

“It’s been a real leap of faith to branch out from traditional Titans hues, but I’m confident the city will embrace our new look,” says Titans CCO Kate Schooley. “While the original Titans brand has collegiate roots, the new look is simple, modern, and has that pop of colour we were looking for to get more eyes on this team and raise the profile of KW’s first and only professional sports franchise.”

The new look is the brainchild of Studio Locale, an independent design and marketing firm located in downtown Kitchener. As Titans fans themselves, Managing Partner Robin Mondor and Partner/Creative Director Philip Mondor took a deep dive into the project. They interviewed players and coaches, explored the culture of the team, and looked at what it means to be a Titans from an historic perspective.

The resulting branding is fun, fresh and hyper-local.

Debuting on billboards and bus shelters across the city this week, the new campaign invites fans to “Lock In and Titan Up“, a catchphrase that originated on the players’ bench. In a fun twist on the fact that the Titans play in The Kitchen (Kitchener, of course), “Titans Be Cookin” hints at hot plays on the court, and the inviting hospitality that surrounds a Titans game, where fans are welcomed like family.